| 10h00 |
INTRODUCTION DE LA COMMISSION DU CONGRÈS 2006
|
| 10h05 |
ACCUEIL ET INTRODUCTION
Roland Saintrond, vice-président de la Fondation Marketing
|
| 10h15 |
“HOW TO ACTIVATE SALES: FROM SALES PROMOTION TO BRAND ACTIVATION”
Stephan Smets, Managing Director N’LIL/BBDO, President de l’ ACC Expert Center Brand Activation
|
| 11h00 |
PAUSE CAFÉ
|
| 11h15 |
“COMMENT ELECTRABEL INTÈGRE LE BRAND ACTIVATION DANS SON PLAN MÉDIA ?”
Muriel Houtermans, Communication Manager B2B, Electrabel
|
| 12h00 |
"ACTIVATING THE MOBISTAR BRAND: ON THE STREET, INSTORE, IN YOUR LIVINGROOM ...
Aline Julia, Head of Brand Activation, MOBISTAR |
| 12h45 |
LUNCH |
| 14h00 |
“KNORR VIE”
Hans Cools, Food & Ice cream Director, Unilever
|
| 14h45 |
“BRAND ACTIVATION @ MINI”
Philip Eeckels, Marketing Manager, MINI Belux
|
| 15h30 |
REMISE DES PRIX ET REMERCIEMENTS |
| 16h00 |
WALKING DRINK |
| 16h30 |
DISTRIBUTION DES GIFTBOX ET FIN DU CONGRÈS |
