| 10u00 |
INLEIDING
Congrescommissie 2006
|
| 10u05 |
OPENING 18E MARKETINGCONGRES VOOR STUDENTEN
Daniel Viane, Voorzitter Stichting Marketing
|
| 10u15 |
“HOW TO ACTIVATE SALES: FROM SALES PROMOTION TO BRAND ACTIVATION”
Stephan Smets, Managing Director N’LIL/BBDO, Voorzitter van ACC Expert Center Brand Activation
|
| 11u00 |
“HOE ELECTRABEL BRAND ACTIVATION DAGELIJKS INPAST IN HAAR MEDIAMIX”
Benoît Crochelet, Brand Manager, en Barbara De Laet, Brand Communication Manager, Electrabel
|
| 11u45 |
PAUZE
|
| 12u00 |
“BRAND ACTIVATION: THE FUTURE IS TODAY”
Dirk Cassiers, Managing Partner and Creative Director, en Stefaan Vandist, Strategic Planner, Duval Guillaume Dialog
|
| 12u45 |
KNORR VIE
Kevin Vonckx, Brand Manager Knorr Vie, Unilever
|
| 13u30 |
LUNCH
|
| 14u30 |
“JUPILER. NEDERLAND WEET WAAROM”
Eric Lauwers, General Manager, Inbev Nederland
|
| 15u15 |
“BRAND ACTIVATION @ MINI”
Philip Eeckels, Marketing Manager, MINI Belux
|
| 16u00 |
PRIJSUITREIKING EN DANKWOORD
|
| 16u35 |
WALKING DRINK
|
| 17u00 |
UITDELEN GIFTBOXEN - EINDE CONGRES
|
